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Marketing Your Child Care Program
March 10, 2020 @ 6:30 pm - 8:30 pm EDT$25.00
This training helps child care administrators and providers improve their ability to develop a marketing plan and use marketing tools to communicate with families about the benefits of their program. This training reinforces the belief that sound business practices improve the sustainability of child care businesses. Strong and sustainable child care businesses can support program initiatives aimed at improving outcomes for children.
The purpose of this training is to strengthen child care providers’ understanding of marketing tools, audiences, and elements necessary to develop a marketing plan. It encourages providers to tailor marketing practices to the audience they are trying to reach and to develop effective communication strategies to promote their services.
This training was developed with funds from Grant #90TA0002-01-00 for the U.S. Department of Health and Human Services, Administration for Children and Families, Office of Head Start, Office of Child Care, and Health Resources and Services Administration, by the National Center on Early Childhood Quality Assurance, in cooperation with the Education Development Center.